Building Your Brand Online: Stop Chasing People That Don’t Want Your Message

By Monday, February 10, 2014 1 Permalink 1

A lot of people (self-included) make the mistake of targeting the wrong audience when they're building their personal brand or business online. They expend a tremendous amount of energy targeting family and friends. They try to get the people following them on social media today -- whether Facebook, Twitter, or Google+ -- to read their content, listen to their show, or watch their videos. The truth is the people around you today may not be ...

Why You Should Always Know Your Worth

By Sunday, February 24, 2013 12 Permalink 0

I got a few questions last week on Twitter from folks that did something during an interview that many of us have done before: Blurted out a salary range when asked, did research after the interview, then realize the range they blurted out was way lower than the industry standard. Uncool beans. It's very easy to get caught offguard by an impromptu call from a recruiter. That's usually not his or her intention. It's not ...

Things You Should Know for an Interview

By Monday, December 17, 2012 0 Permalink 0

It's been a little while here, but check out my most recent article at EBONY: Applying for jobs in a down economy has to be one of the least enjoyable tasks out there. You know you’re competing against the world. You’re praying that your résumé is optimized to appease the Applicant Tracking System gods. And once you’ve looked for a little while with minimal results, you get discouraged. Then one day you get an email from a recruiter ...

How to Request an Informational Interview by Email

By Monday, November 12, 2012 17 Permalink 0

Just over a week ago, I wrote about mistakes to avoid when seeking an informational interview. In it, I explained what an informational interview is and isn't, as well as the common mistakes I've seen people make. If you missed it, you can check out that post here. Today, I'm here to tell you how to request an informational interview by email and get greater results. If you follow these steps, you should see an increase ...

Landing the Interview: How to Write a Cover Letter That Wins

By Sunday, September 2, 2012 15 Permalink 0

So you're scouring the internet for a new job because your current employer has figure-four leglocked you into submission. Or, you're ready to get off the couch and onto someone's payroll. You peruse the job boards until you come across a posting that makes your eyebrows jump with optimism. You click it as your limbs tingle in delight. You read through the job description and it seems like it was written specifically for you. It's your ...