Building Your Brand Online: Stop Chasing People That Don’t Want Your Message

building your brand online

A lot of people (self-included) make the mistake of targeting the wrong audience when they’re building their personal brand or business online. They expend a tremendous amount of energy targeting family and friends. They try to get the people following them on social media today — whether Facebook, Twitter, or Google+ — to read their […]

Why You Should Always Know Your Worth

negotiating salary

I got a few questions last week on Twitter from folks that did something during an interview that many of us have done before: Blurted out a salary range when asked, did research after the interview, then realize the range they blurted out was way lower than the industry standard. Uncool beans. It’s very easy […]

Things You Should Know for an Interview


It’s been a little while here, but check out my most recent article at EBONY: Applying for jobs in a down economy has to be one of the least enjoyable tasks out there. You know you’re competing against the world. You’re praying that your résumé is optimized to appease the Applicant Tracking System gods. And once […]

How to Request an Informational Interview by Email

how to request an informational interview

Just over a week ago, I wrote about mistakes to avoid when seeking an informational interview. In it, I explained what an informational interview is and isn’t, as well as the common mistakes I’ve seen people make. If you missed it, you can check out that post here. Today, I’m here to tell you how […]

Landing the Interview: How to Write a Cover Letter That Wins


So you’re scouring the internet for a new job because your current employer has figure-four leglocked you into submission. Or, you’re ready to get off the couch and onto someone’s payroll. You peruse the job boards until you come across a posting that makes your eyebrows jump with optimism. You click it as your limbs […]