Building Your Brand Online: Stop Chasing People That Don’t Want Your Message

By Monday, February 10, 2014 1 Permalink 1

A lot of people (self-included) make the mistake of targeting the wrong audience when they're building their personal brand or business online. They expend a tremendous amount of energy targeting family and friends. They try to get the people following them on social media today -- whether Facebook, Twitter, or Google+ -- to read their content, listen to their show, or watch their videos. The truth is the people around you today may not be ...

7 Things Successful Bloggers Have in Common

By Thursday, October 10, 2013 5 Permalink 0

Blogging ain't easy. Well, anyone can start one and throw up a few posts. But turning a fledgling blog into a successful (this is relative) one is something else. Even though I've been around for a while, I still have my moments of frustration where I wonder why things aren't progressing as quickly as I'd like? Then I beat myself up with comparisons to other successful bloggers before reminding myself to just be great. Hey, ...

Should Job Seekers Have a Blog? Well, That Depends…

A reader wrote me yesterday and asked the following: I realize that in order to be a fully competitive job seeker I need to have an online presence and I've purchased a domain for what I hope to be "hub & spoke" for digital presence. Outside of that, I would like to have a blog but wrestle with what I'm supposed to write about as I am still trying to figure out what it is I ...