Building Your Brand Online: Stop Chasing People That Don’t Want Your Message

By Monday, February 10, 2014 1 Permalink 1

A lot of people (self-included) make the mistake of targeting the wrong audience when they're building their personal brand or business online. They expend a tremendous amount of energy targeting family and friends. They try to get the people following them on social media today -- whether Facebook, Twitter, or Google+ -- to read their ...